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With 161 locations, Ideal Dental had the scale PE-backed healthcare companies covet. What it didn’t have was a unified brand platform. A rally cry that would not only set the brand apart, but bring it together by appealing to both patient and staff.
Keying in on how the Ideal experience isn’t about the procedure, it’s about the treatment, the Instant Smileification platform proves that the right care can radiate through our lives.